Train with a plan. Measure the progress.
Coached by a former Division I athlete and coach, AIP Performance pairs one-on-one strength coaching and small-group sessions with a client portal that tracks your check-ins, meals, and programming between visits — so nothing falls through between sessions.
Anthony Puente, Founder
Anthony Puente is a performance coach, former Division I football player, and former Division I football coach with a passion for helping people discover what they're truly capable of.
His approach to training has been shaped by years spent on both sides of high-level athletics. After competing at the Division I level, Anthony transitioned into coaching, gaining experience within Division I football programs as both a coach and through strength and conditioning internships. Since entering the fitness industry in 2018, he has spent more than eight years coaching in corporate fitness across California, Arizona, and Texas — working with athletes and everyday individuals alike to help them become stronger, move better, improve their conditioning, and build confidence that carries beyond the gym.
Today, Anthony specializes in strength and conditioning, athletic performance, HYROX and hybrid training, and individualized fitness coaching. His coaching style combines the structure and standards of competitive athletics with programming that meets each person where they are.
Anthony believes training should be about more than simply looking fit. It should prepare you to perform — whether that means competing at a higher level, completing your first HYROX or endurance event, getting stronger, improving your health, or simply becoming a more capable version of yourself.
Every session has a reason. Every program has a purpose. And every athlete — regardless of age, experience, or starting point — is coached with the expectation that they are capable of becoming more.
Anthony's mission is simple: help people build strong bodies, resilient minds, and the confidence to take on challenges they once thought were beyond them.
- Former Division I football player
- Former Division I football coach & strength and conditioning intern
- 8+ years coaching in corporate fitness across California, Arizona & Texas
- Specialties: strength & conditioning, athletic performance, HYROX & hybrid training
- B.S. in Kinesiology
- Certified Personal Trainer, American Council on Exercise (ACE)
- HYROX Performance Coach
- CrossFit Level 1 Trainer
Coaching built around how you actually train.
1:1 Personal Training
Fully individualized programming, in-session technique coaching, and a plan that adjusts as you progress.
- Initial movement & goals assessment
- Custom program, updated monthly
- HYROX & hybrid training prep available
- Every session coached in person
- Portal access for check-ins & tracking
Group Performance Sessions
Small-group training (max 8) with the coaching attention of a 1:1 session and the energy of training alongside others.
- Structured, periodized programming
- Athletic performance & conditioning focus
- Scaled to each athlete in the group
- Morning & evening time slots
- Portal access for check-ins & tracking
Remote Coaching
For clients outside the area or between in-person blocks — full programming and accountability through the AIP Portal.
- Custom monthly programming
- Daily check-ins reviewed weekly
- Meal plan guidance
- Direct messaging with your coach
Your training doesn't stop when the session ends.
Every AIP client gets access to the client portal — the same tool I use to keep your programming, nutrition, and progress connected between sessions.
- Log a daily check-in in under a minute
- See your meal plan and macro targets for the day
- Track measurements and progress photos over time
- Message me directly with questions
- Book group sessions or request 1:1 time
Simple, transparent rates.
Group Sessions
Small-group performance training, twice weekly.
- Max 8 per session
- Portal access included
- Drop in anytime — no package required
1:1 Coaching
Fully custom programming with weekly in-person sessions.
- Personalized program & assessment
- Portal access included
- Priority scheduling
Online Coaching
Programming and accountability, wherever you train.
- Monthly programming updates
- Meal plan guidance
- Weekly check-in review & messaging
What clients say after training with AIP.
"I'd never stuck with a program longer than a month before. Having the check-ins on the portal kept me honest even on weeks I didn't see Anthony in person."
"The 1:1 sessions are worth every dollar. My programming actually changes as I get stronger instead of repeating the same routine."
"I coach remotely and still feel accountable — the weekly check-in review and messaging make it feel like I'm still training in person."
Placeholder quotes — swap in real client testimonials (with permission) before publishing.
Start with a free consultation.
Tell me a bit about your goals and schedule, and I'll follow up to find the right fit — 1:1, group, or remote.
- ant@aipperformance.com
- Location
- Serving San Antonio, Texas
- Hours
- Mon–Fri, 6:00a–7:00p